Olga Trosheva, head of the Petersburg Real Estate consulting center, says: “Currently, there are projects in St. Petersburg and the suburban area of the Leningrad Region that stand out among others by the presence of so-called public spaces or a neighboring club, additional premises of various profiles. Such objects relate not only to high-price segments, but also to comfort class houses. ” For example, in separate projects, neighborhood centers and hobby rooms are provided. There are residential complexes with saunas and a fitness area, with their own spa complex and pool. Some projects include walkways in the courtyards, terraces with sun loungers and free Wi-Fi areas. There are projects with children's playrooms, gazebos of good neighborliness, viewing platforms, yoga rooms. For example, in the project “Panorama Park Sosnovka” (Setl Group), in the first stage, the developer will create a kids club - a separate, fully equipped room, which will subsequently go to the balance of the management company. It will be possible to play, organize a culinary club, film screening, a meeting or celebrate a birthday in it. Mrs. Trosheva recalls that there are apartments on the market with a cinema, a cigar room, coworking, a lobby for parties, a lecture hall, a fitness club, and a conference room.
Oksana Kravtsova, General Director of Eurostroy Group of Companies, is confident that public spaces in residential complexes are valued by buyers in any segment of real estate and always give the object additional competitive advantages. Such spaces began to develop actively about ten years ago, when developers and buyers realized that the concept of “house” is not limited only to an apartment, but includes courtyards, halls and surroundings - all that residents of the complex come into contact with every day.
Irina Dobrokhotova, Chairman of the Board of Directors of Best-Newbuilding, agrees that the unusual infrastructure, provided only for use by apartment owners, is created mainly in projects of the upper price segment. “Such“ chips ”include wellness centers, swimming pools, club rooms, one of the complexes even has its own yacht club, helipad. For example, in the Futurist residential complex in Basque Lane, within its own infrastructure, a public space with exhibition rooms, lecture halls and art objects is provided, ”she lists. The expert adds that the club house Hovard Palace has a wellness center with a 25-meter pool, the complex of residences “Imperial Yacht Club” also has its own wellness center with an area of more than 1,500 square meters. m with swimming pool, gym and spa area.
Mass market aside
However, not all experts agree that public spaces are needed in all segments of housing. “If we talk about the mass market and comfort, then the unusual infrastructure, unless it is family centers or small joint spaces, is redundant. There is no need for a pool or gym for residents only - they can choose the hall they like, for example, next to work. And if there really is a need, then this is the tenant who bought the commercial space in the house. The same applies to the rest - cafes, coworking and so on. It’s not necessary to create infrastructure in the house and “hang up” its contents on all residents, it will only be harmful, ”said Roman Miroshnikov, executive director of Oykumen.
“Such things work only in elite houses, and even then not always. The cost of maintenance is too high, not all residents use it, and you cannot make this infrastructure open to external visitors. Therefore, even in elite houses, they are now limited to small public spaces - such as a cigar room, a small meeting room where you can talk with a visitor without going up to the apartment, ”Vladimir Gavrilchuk, CEO of Adveks. The property".
Lean on the target audience
In order for public spaces to be in demand, the developer must rely primarily on the target audience of the project and the features of the location. “For example, in the privilege complex“ Privilege ”on Krestovsky Island, we landscaped and landscaped the Malaya Nevka embankment, and also equipped modern moorings for yachts and boats. Also in the "Privileges" created a spacious two-level lobby, which is a kind of buffer zone between the living space and the street. A bar with original cuisine, live music and a summer terrace is open here, a cigar club with international status is operating, and a round-the-clock service service is available that provides a wide range of services, ”Ms Kravtsova lists.
Svetlana Moskovchenko, Head of Research at Knight Frank St. Petersburg, says: “In the Family Loft business class project, it is planned to organize a public space on the roof of the building, where you can relax, exercise or hold an event.” She notes that among the most popular types of internal infrastructure in luxury residential complexes are parking lots, a lobby and a concierge service, as well as storage space. The most unclaimed types of internal infrastructure are a winter garden, a billiard room and a cigar room, and a spa complex.
Of course, the creation of additional infrastructure affects the cost of apartments, because the design of such infrastructure requires innovative solutions. Buyers also often have the question of how such zones will affect the cost of living in such residential complexes. Shahban Kurbanov, chief project engineer at Metropolis, says the impact on operating costs is minimal. “Even at the design stage, developers take care that such locations have their own operators. So, in premium residential complexes famous sports clubs organize their sports zones. For them, this is a way to advertise themselves and increase brand awareness, and for a developer - the opportunity to increase the uniqueness of their project and, as a result, demand. This symbiosis of developers and operators also affects the design sphere, unique solutions appear and new technologies are used. If earlier the market for designing residential complexes was a niche of standard solutions, now it is transforming into an absolutely creative history, ”says the expert.
Of course, all these options cost money, and considerable. Their price depends primarily on the cost of maintaining the infrastructure object, the cost of personnel servicing these objects, and other details. Also, the price depends on the number of apartments (owners) between which payment is distributed. “For example, if there are 100 or more apartments in a complex, then the maintenance of a children's corner or spa complex will not significantly affect the cost of payments for residents. However, if the object is a club house for 10-20 lots, then any infrastructure load will be noticeable. For example, in the Imperial Yacht Club residence complex, operating costs amount to 210 rubles per square meter, while in the larger Hovard Palace - 158 rubles, ”Ms. Dobrokhotova calculated.
She draws attention to the fact that recently in Moscow, less and less expensive infrastructure is being built in new projects: due to the reluctance of owners to overpay for “pleasant excesses”, developers are forced to optimize projects, trying to provide only the necessary, but high-quality services for a fee acceptable to residents .
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