04.09.2018

Business breakfast 'Inheritance of the FIFA World Cup'

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On September, 4, 2018SBC Sport Businss Consultingbusiness publication devoted to sport and business held a business breakfast 'Inheritance of the FIFA World Cup'.


On July, 24 the Government of the Russian Federation ordered to approve the Concept of the World Cup 2018 inheritance, where principal directions of using football stadiums, training grounds, temporary buildings are determined.




All new stadiums of the World Cup 2018 are receiving matches of the RussianPremiership League and Football national leagues, so far demonstating excellent attendance. However, it is only the top of the iceberg. What needs to be done to keep the interest of fans, when the novelty effect dissapears?

Mohamed Nasser, the Commercial director of Metropolis, attended this business event, where professionals of the sport field discussed the main topic of the industry - high quality and effective use of the World Cup 2018 inheritance.

The experts discussed, who and how will manage the World Cup 2018 facilities and what finance will be used, so that they could be useful for the Russian sport and business and not become a burden.


The discussion involved:

- Sergey Panov, Minister for sport of the Nizhni Novgorod Region

- Vadim Andreev, head of the maintenance management of the Federal State unitary enterprice Sport-In

- Igor Smirnov, commercial director of the Football club Lokomotiv

- Alexander Fetisov, vice governor of the Samara Region
- Vladimir Utkin, president of the Sportsupporting and developmentFund
- Elena Gureeva, head of the Sport industry management direction, leading research worker of the department for hospitality, tourinsm and sport industry of theRussian University of Economics named after G.V.Plekhanov
- Denis Smirnov, director of Rostov-Arena stadium
- Eduard Zernin, the first deputy general director of Luzhniki Olympic Complex
- Dmitry Mankin, commercial director of Zenit Football Club.


    The discussion the FIFA World Cup inheritance took place in the cozy coworking space Tablitsa.


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    Watch video broadcasting of the business breakfasthere